In both cases, the ultimate goal is the same, sell, but the levers and tools can vary depending on the needs of your business and both fit into a global business development process for greater efficiency.
Teleprospecting is a solicitation by phone that can find customers to sell your products and / or services. Phone prospecting is a particularly interesting tool to generate many contacts without having to bear the costs associated with physical canvassing (door-to-door, billboards, participation in trade shows …). In addition, telemarketing can create a quality link and a close relationship with your prospects through our team of teleoperators specially trained for this type of service.
Telemarketing is a direct marketing tool that uses the telephone as a channel to deploy a communication action and to elicit a reaction from the intended audience.
It helps improve the customer experience and increase your sales through loyalty and conquest actions. There are two main types of campaigns: those based on outgoing calls and those based on incoming calls.